We've all searched GOOGLE by simply entering our information need as a question in the search box. Let's take a query directly related to marketing as an example:
how do smartphones affect what products someone buys at the grocery store
The Google search retrieves approximately 21 million results. Entering the same terms in a GALILEO Discover Search (which searches across multiple databases) yields just under 2,000 results. Unfortunately, based on title and the available brief descriptions, Google scores higher on first-page relevance. There's a lot to glean from this Google search (a separate conversation), but the main difference is that Google won't afford you access to peer-reviewed, academic journals in the same way that Galileo does.
That brings us to a few important steps:
When you find a book or an article that is useful to you in your research, take some time to explore the footnotes, references or works cited pages. This will lead you to other potentially useful resources. You can also search for the book or article on Google Scholar to see who may have cited that source and carried the research forward.
If you discover more works you'd like to explore but they're not available at Georgia College, don't worry. Look for the Find It option located under the article blurb in Galileo to see options for accessing full text of the article elsewhere or to submit a request to borrow the item from another library.